Indian spices have always evoked exotic memories from the time of the Europeans coming to India in search of spices. Indian spices have seen an increased demand more recently as Indian cuisine and culture is becoming popular globally and even mainstream in many countries. Spices like Ajwain, Dalchini, Cloves, Black cardamom, star anise, Dhania and tamarind seeds are among the more popular. In the US, thanks in part to the large Indian-American community, Indian spices have even captured popular imagination by featuring in films like Mistress Of Spices and Today's Special and many popular television serials such as Outsourced and The Big Bang Theory.
Indian cuisine have grown in familiarity and popularity thanks to Indian communities in most cities around the world and with an concomitant increase in Indian restaurants globally. Indian foods such as kebabs, chicken tikka masala, biryani, curries, masala dosa and Indian breads like the roti and naan are immensely popular and now available as packaged food in mainstream grocery stores in countries like the UK, USA, Canada, the Middle East and even China. This reflects the soft-power that India has abroad through its food.
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